Unless you really want to push the goth look, avoid red on a black background, even with images. Or, place the text in a box where you have better control of the background.ĥ.) Red, Blue, or Purple on Black Background Turn down the opacity, if you must place text directly on an image. What I want to point out in this example is just how unreadable colored text is when placed directly on a highly textured background, especially one with a strong color. But, even the best colors can be too much if implemented the wrong way. I’m not sure why this seems like such a common marketing mistake, except that maybe green is just a likeable and versatile color. This is another green-on-green example that is could have been better. They tire our eyes very quickly, and mostly just end up causing annoyance instead of more positive feelings that companies want customers to associate with their brand.Ĥ.) Colored, Textured Background with Colored Text But beyond this, they are aversive and very irritating. It is always best to stick with darker shades of grey or black with white.īoth neon and rainbow color combinations are definitely eye-catching. Thankfully, the website above didn’t go with this original design, probably due to the bad color combo. White is already light, so adding light-colored text such as green or yellow on a white background is going to create readability issues. But purple text on a green background are just that - too intense to be easily read. If done with the exact right shades, purple and green can create an intense design. In fact, the worst colors to use on a green background are most shades of green, yellow, or purple. The colors are simply too close together. However, using only these colors on an ad makes it highly unreadable, both on print and on the web. In this ad, it is understandable what the marketer was trying to accomplish - green and yellow are sensible choices for a landscaping ad. You would think that putting two colors of almost identical hues on top of one another would be common sense, but apparently it still happens. 1.) Green, Yellow, or Purple on a Green Background Glance through and make sure you aren’t using any of the following simply as a short-term strategy to attract attention. The following are some of the worst uses of color in advertising, both online and in print. The problem is that these colors may initially grab attention but ultimately damage the brand and the credibility of the offer. In fact, some advertisers seem to use bright, neon, abrasive, or even mismatching colors in a lazy attempt to capture attention. In combination with the wrong colors, however, or used in the wrong way, all colors have the potential to simply be obnoxious. In combination with the right colors, they can be even more appealing and produce the right feelings in a target audience. I would go so far to say that all colors are beautiful, even the ones I don’t relate to very well. You may also want to check out some color scheme apps for helping you choose better color combinations. However, if you are still new to advertising, or maybe there is a color combo or scheme you absolutely love but can’t seem to find success with, perhaps this article will help you see why certain colors are so bad for advertising. Most of the readers on DesignFestival probably already know which colors to avoid in advertising, so for those of you who fall into this category, this article is simply to give you a bit of humor to brighten your day.
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